My “Waiter for Life” is Moving On

Iron is our favorite waiter.  He is proud that his name and story appear in my first book, The Welcomer Edge, on page 210.  I wrote about Iron because eight years ago my wife and I had dinner at City Crab & Seafood Company and Iron was our waiter.  The food was not only delicious but the service excellent, coupled with an engaging conversation between all three of us.  After the meal, Iron told us he wanted to be our “waiter for life.”  He said how much he enjoyed meeting us and please text him the next time we wanted a … [Read More...]


Repeat Business Starts with Hope; 7 Suggestions for Fulfilling It

Hope is a strong emotion.  We always hope for the best. When your kids are born you have hope they will be healthy and live a long and happy life. Then they grow up and you hope their happiness will continue.  If a relative or friend is diagnosed with an illness, your first thought might be fear, but soon hope keeps everyone focused and allows your brain to become positive. Hope is also the first step in creating a relationship that leads to repeat business. No one walks into a mall, clicks a mouse or contacts a call … [Read More...]

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About Richard

Richard R. Shapiro_10.26.11Richard R. Shapiro is the founder and President of The Center For Client Retention (TCFCR), which provides research, training and consulting services to Fortune 500 corporations on how to improve the customer experience. His first book is The Welcomer Edge: Unlocking the Secrets to Repeat Business. [Read More...]

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