The Welcomer Edge provides practical recommendations and strategies so that any company – regardless of industry or size – can maximize the quality of its customer service and the quantity of its loyal customers. The principles outlined in The Welcomer Edge are universal for all sales and service environments. It describes four distinct categories of service professionals – the people that will make any customer service/sales function or department a success. Understanding that each category has definitive service personalities will help a business at its most critical moment: the encounter that brings two people together to “make the sale” or further increase brand loyalty.
At the heart of this book is the “Welcomer”– a special category of friendly, engaging people who are innately intuitive and perceive customers as “people first.” Identifying and recruiting welcomers – as part of a company’s team – is the key to success. Author Richard Shapiro, the founder and President of The Center For Client Retention, provides real life examples and anecdotes to help transform this concept into action.
The bottom line is that The Welcomer Edge shows how sales and customer associates can have a powerful impact on revenues because they determine the outcome of the all-important first impression, and this translates into whether or not a business will achieve its most critical goal – repeat business.
The Welcomer Edge will give any company or organization the competitive edge.
For more information on The Welcome Edge: Unlocking the Secrets to Repeat Business or to arrange an interview with Richard R. Shapiro, please contact Newman Communications (firstname.lastname@example.org).
To download a chapter of The Welcome Edge: Unlocking the Secrets to Repeat Business please click here.
The Welcomer Edge Reviews:
Roy Atkinson – The Welcomer Edge – Review
Ara Best – The Welcomer Edge Book Review
Stephanie Chandler/Sue Canfield – Interview: Richard Shapiro, Author of The Welcomer Edge
Joel Cohen – Understanding Real Service With The Welcomer Edge
Pierre DeBois – Small Town Rules For Big Success In Business
Susan Dickenson – ‘The Welcomer Edge’ revisits the front line of customer service
Damien Elsing - The Welcomer Edge: Unlocking the Secrets to Repeat Business
Pete Guilliot – The Welcomer Edge – A Customer Service Expert Gets Personal
Cheryl Hanna – Book Review: The Welcomer Edge: Unlocking the Secrets to Repeat Business
Erika Heilman – Book Review: The Welcomer Edge by Richard Shapiro
Maz Iqbal – The customer loyalty paradox: what we can learn from Richard Shapiro and The Welcomer Edge
Melissa Kovacevic – Do you have ‘Welcomers’?
Diana Kyser McNeff – The Welcomer Edge: The Secrets to Repeat Business
Sharon Leighton – Are you employing Welcomers or Robots?
Jon Mueller – The Welcomer Edge
Andrea Neiernberg – Unlocking the Secrets to Repeat Business
Jeannette Paladino – Employee ‘Welcomers’ are Key to Good Customer Service and Repeat Business
Susan Payton – Do You Have Welcomers Working For You?
Joe Rawlinson – The Welcomer Edge Book Review
StrategyDriven – Recommended Resources – The Welcomer Edge
Marilyn Suttle/Lori Jo Vest – Gladys Recommends – The Welcomer Edge: Unlocking the Secrets to Repeat Business Today
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